Building Your Contact Sphere

I’d like Anne to read you something.  Go ahead Anne.  Mortgage Broker, Appraiser, Home Inspector, Title Company, Attorney, Insurance Agent…..

 

That list represents three things.  Who can tell me what they are?  OK.  First, it is a partial list of Anne’s Contact Sphere.  As we have been discussing, the Contact Sphere allows you to go to your client not only as the expert in your field, but also a knowledge broker.  You are the one who is connected in every aspect needed by your customers.  You’re the go-to guy.  A contact sphere extends your brand.  When someone hears “Financial Advisor,” establishing your brand drives and image into people’s mind to think:  Rob.  If someone says, “Contractor,” people think “Bruce.”  Your contact sphere broadens this brand so that now when people who thinks “Georgiann when they  as the “Identity Theft expert” will think of you when they hear “Health Benefits” and “group auto and home insurance.”  They think of you three times as much! 

 

The second thing this list represents is the categories missing from our BNI chapter.  This is Anne’s sphere.  But remember, we can all be in more than one sphere.  And therefore, each of these categories can operate in more than one sphere.  For instance, the attorney can be in a real estate sphere or a business services sphere.  There are others of us that would find an attorney useful.

 

The third thing this list is for Anne is her invitation list for the Visitor’s day.  Anne is using visitor’s day to build a stellar contact sphere for herself.  It’s nice to be in BNI because we all help grow each other’s business.  But, if we all had our ideal contact sphere – BNI is a GREAT place to be. 

 

So here’s what you do today:  Put together your idea sphere of influence.  Built a list of categories that you know would help you to generate business.  Then, think of everyone you know who fits these categories.  Send them invitations to the Visitor’s Day.  Send each of us your list and ask us to invite people we know in these categories.  Hey, it’s OK to be selfish in this!  Think of yourself.  Build our BNI chapter into your ideal sphere.  You will have an opportunity to give in helping others find their ideal sphere.